Belle Vue House, Richmond

Why would a formerly-detached late 18th century house have its name painted across its façade?

Belle Vue House
A much smaller sign, slightly altered on one occasion, on the south front may provide an answer.

Belle Vue
House / Hotel
This Georgian house was enlarged in the 19th century, possibly when it was converted into a hotel. My guess is it was the hotel owners who added the large sign onto the street façade and this small one, visible from the road leading towards the centre of Richmond from the south.

Location: Petersham Road / Pictures taken on: 21/05/2008